5 Things I Learned in 5 Years of Business

Live Authentically is celebrating 5 years in business this month, and we are over the moon.

As we approached this milestone, I’ve been doing a lot of reflecting on where we’ve been and where we’re headed.

What comes up for me straight away is the people who I’ve had the honor and privilege of serving over the years.

The appreciation I feel for having the opportunity to guide them, I can barely even put into words.

I think about the times my eyes welled up with tears after getting a “you changed my life” text or hearing it in person from a client in a crowded NYC restaurant (note to self: always carry tissues).

And then, I think about the ripple effect.  The hundreds, thousands, hundreds of thousands of people that have been impacted by the leaders that chose to show up and get serious about doing their spiritual work.

It all started 5 years ago with an idea.  That’s it.   An idea.  And then, I paired that with resolve.  Unwavering resolve, to be clear.  I aligned with people who resonated with that frequency.  And as a team, we did it.  We’re doing it.  We’ll always be doing it.

For those of you who have asked, I’ll take this opportunity to respond to the question I get asked a lot – “Do you ever plan to retire?”


It’s been the wildest, craziest, most fulfilling journey.  Ups, downs, twists, turns, laughter, tears.  You name it, I’ve experienced it.

I was thinking about everything I learned over the years.  That list was easily hundreds of lessons long.

So, I challenged myself to sit down and write out the top 5.  5 felt like a fitting number for the occasion.  So here goes.

5 things I learned in 5 years of business.  Short, sweet, to the point.

  • Relationships are key

First and foremost – the relationship you have with yourself.  The relationship between you and you will always be the most important.  We broadcast a signal to the world based on how we feel about ourselves, and people pick up on that energy.

Whenever I felt stuck in my business, I looked to the inside to find and rework the belief that kept me stuck.

Relationships with others are next.  Build your network one person at a time, forming deep and meaningful connections.  Come from a place of genuine curiosity, truly striving to understand and empathize.  Focus on the long-term.

  • Stay nimble

We live in ever-changing times.  The landscape is constantly evolving, and our business needs to adapt as things change.  Take regular inventory of what’s working and what isn’t.  Let go of what serves you and incorporate new ideas.

  • Adversity fuels growth

Adversity isn’t fun to go through in the moment, but it’s there to serve us.  When things don’t go our way, there’s often something better on the way.  Adversity is rich in lessons if we’re open to learning them.

  • No means not right now

“No” doesn’t mean no forever;  it means no for right now.  What you offer, what they need, when they need it, all need to be in alignment.  Any of those factors can change, and when they do, it might be a good fit in the future.  Stay the course.

  • Surrender

High achievers often have specific goals and specific timeframes.  Sometimes, we add more stress and pressure to the process and block what we’re trying to attract.  When we let go and surrender, we open ourselves up to creative possibilities, many of which are far better than we could envision.

I’m going to end by driving this point home – the success of your business starts with you.  It is, always has been, and always will be, an inside job.

Thank you for being on this journey with me.  From the bottom of my heart, I appreciate you.